See what Route can do!

  • 1Anonymous
  • 2Identified
  • 3Customer

People enter your website and Route starts tracking their behavior

Someone triggers an important event
After some browsing, John fills out a form to get info about a product.This behavior triggers an automated campaign.
After that, he gets an automatic email with subject: "Introducing our Startup Plan".
Two days after the "Introducing our Startup Plan" email, John gets another email, "Features for the Startup Plan", and clicks on "Product Features" link. Route tracked that.
Already more interested in the product, he gets a personal email from a seller: "An offer you can't refuse"
John browses the purchase page, but does not finish the checkout process. Route send the contact to CRM to be called later.
John gets convinced and buys the product.
Shortly after the sale, he gets an SMS welcoming him to your company.