If you really know your leads and their behavior, you can create automated campaigns with personalized messages.
Did you know that personalized email messages convert 6x more than just regular* emails?
Route helps you identify and engage with your audience.
Discover who your contacts are
Route helps you identify your contacts by mapping all the forms on your website and connecting with hundreds of tools that focus on capturing leads, such as landing page and form builders, CRMs and much more.
Discover what your contacts do
Know all about your audience behavior, such as the links they click and the pages they visit. Furthermore, also find out where did your audience come from i.e. their source (forms, UTM, integrations, etc.).
Discover what works for your audience
Choose from among regular HTML emails, plain-text emails and SMSes to send the best message for the right customer, personalizing each message with information on their actions & behavior to convert more.
Some features
Campaigns
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Automation Campaigns
Automatic actions that will send emails, SMS, and more to your contacts when they meet certain conditions.
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Broadcast Campaigns
Massive email sending, just like any email marketing software, but with a powerful conditions engine.
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Personal Email
Authenticate your own email account and let us send messages automatically on your behalf.
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Powerful condition engine
Create all sorts of conditions for your Segments, Automations, and Broadcasts using any combination of attributes and events.
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SMS
With Route and the cell phone number of your customer, you can have a communication channel without any spam filters or 'Promotions tab'.
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Delivery window
Configure what is the best time and day to send your messages, focusing on the best way of converting your leads.
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Liquid
Full message support using Liquid. Now easily replace variables and create dynamic content based on who your customers are and what they do.
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Multi-channel
Route doesn't just send emails but also SMS, and performs CRM and Zapier actions. And there's much more coming!
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Segments
Create dynamic groups of contacts that have similar attributes and/or behaviors and use that to understand your audience.
Tracking
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Visual Mode
Visually map important events on your website, such as 'purchase button clicks' or 'pricing page views' to understand your audience and use this info later in your campaigns.
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Form Mapping
Easy mapping of your existing HTML forms to track their submissions, without coding.
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Social Discovery
Our tool automatically searches, based on the emails provided, for more info about your contacts on social networks so that you have more options and ways for increasing conversions.
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Cross-domain
Track your contacts and their behavior on your website, app, e-commerce platform, and more, all using just a single account.
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Event Attributes
Customize your event info with custom attributes such as 'purchase value' and 'purchase date' and use these attributes as conditions.
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UTM
Full and automatic support for UTM variables such as source, media, campaign, etc. You can use this info as filter or trigger condition.
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Event tracking
Using our Visual Mode, HTTP API or Javascript API, you can track every event that your contact triggers on your website or app, such as clicking on specific buttons and viewing pages.
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Integrations
If you use other tools such as landing page builders, CRMs, chat software, etc. you can integrate them with Route directly or via Zapier (+500 options).
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Import & Export
Bring your old contact data with you and export your Route data anytime, using old but gold CSV files.