Multi-Channel Marketing

Some features

Campaigns

• Automation Campaigns

  Automatic actions that will send emails, SMS, and more to your contacts when they meet certain conditions.

• Broadcast Campaigns

  Massive email sending, just like any email marketing software, but with a powerful conditions engine.

• Personal Email

  Authenticate your own email account and let us send messages automatically on your behalf.

• Powerful condition engine

  Create all sorts of conditions for your Segments, Automations, and Broadcasts using any combination of attributes and events.

• SMS

  With Route and the cell phone number of your customer, you can have a communication channel without any spam filters or 'Promotions tab'.

• Delivery window

  Configure what is the best time and day to send your messages, focusing on the best way of converting your leads.

• Liquid

  Full message support using Liquid. Now easily replace variables and create dynamic content based on who your customers are and what they do.

• Multi-channel

  Route doesn't just send emails but also SMS, and performs CRM and Zapier actions. And there's much more coming!

• Segments

  Create dynamic groups of contacts that have similar attributes and/or behaviors and use that to understand your audience.

Tracking

• Visual Mode

  Visually map important events on your website, such as 'purchase button clicks' or 'pricing page views' to understand your audience and use this info later in your campaigns.

• Form Mapping

  Easy mapping of your existing HTML forms to track their submissions, without coding.

• Social Discovery

  Our tool automatically searches, based on the emails provided, for more info about your contacts on social networks so that you have more options and ways for increasing conversions.

• Cross-domain

  Track your contacts and their behavior on your website, app, e-commerce platform, and more, all using just a single account.

• Event Attributes

  Customize your event info with custom attributes such as 'purchase value' and 'purchase date' and use these attributes as conditions.

• UTM

  Full and automatic support for UTM variables such as source, media, campaign, etc. You can use this info as filter or trigger condition.

• Event tracking

  Using our Visual Mode, HTTP API or Javascript API, you can track every event that your contact triggers on your website or app, such as clicking on specific buttons and viewing pages.

• Integrations

  If you use other tools such as landing page builders, CRMs, chat software, etc. you can integrate them with Route directly or via Zapier (+500 options).

• Import & Export

  Bring your old contact data with you and export your Route data anytime, using old but gold CSV files.